What We Do
Top of Mind Marketing works with professional services firms. Our clients span a range of professions--attorneys and those in financial services, an electrician, a dog trainer and a window covering owner whose business is exploding--a monthly newsletter has been very effective at reaching new markets.
How we work with our clients:
We begin with complimentary consultation. We want to know what you're doing now, what's working--and what isn't. We partner with our clients--we may be the marketing experts, but our clients are the savvy business owners and industry experts.
We start with a marketing plan that includes deliverables and timelines to stay on track and on budget. We know that many people these days need to take a phased approach to their marketing strategies, so we work with our clients to prioritize activities.
We're skilled writers and editors who understand the power of digital media. We create:
- Newsletters
- Blogs
- Website content
- Keyword and SEO strategies
We're social media experts
We work with our clients to develop and execute social media strategies.
- Develop branded splash pages on Facebook. These look and act like mini-websites. They have links, tabs and navigation elements to create a seamless, integrated online presence. "Facebook splash pages are a great way to showcase new products or promote sale items."
- Create profiles on Twitter, Facebook, LinkedIn and Yelp
- Upload images--logos, products and company team
- Develop messaging--We create a list of messages and upload these every day to keep your presence fresh
- Ongoing management--We collaborate with our clients to invite contacts to Like or become friends on social media applications. "We also work with our clients to make sure that social media is part of their company’s marketing campaigns."