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5 Reasons Why Digital Marketing Is Important

Digital marketing has become a key component of today’s marketing strategies, and it’s a significant departure from traditional marketing efforts. It creates strategic plans and attracts new customers by driving brand conversation on numerous digital channels. These digital channels can range from […]

Marketing Budget by Industry

What industry’s spending the most?

Market research shows that we’re all spending more these days. A few of the old standbys are the really big spenders, including Ford and Procter & Gamble, but technology and telecommunication industries have deep pockets when it comes to their marketing […]

A Good Time to Be Writing Grants and Winning Awards

I work with several nonprofits, and I’ve been busy writing grants. Happily, these grants also have been winning awards. It’s not that I’m so brilliant, it’s more a matter of identifying a project and meeting the requirements for the application process. Peeling back the layers on the grant-writing […]

Google Biz Page Gets an Upgrade to Business Profile

Keep your GBP updated

Like your website, if you want your GBP to work for you, you need to optimize it and update it with current information. The best way to do this is to add your blogs to your GBP. Post excerpts of your blogs, then include important backlinks back to your website where users […]

Data Drives Rebranding Effort for Ecommerce Site

Marketing is not an exact science. Despite all of our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new. Fortunately, for one ecommerce client, we have Google Analytics data to help us make informed business decisions. […]