How many times a day do you Google something? We’re constantly turning to Google for help—for directions, a correct spelling or definition, the weather, bus and train schedules, baseball scores and restaurant reviews. It’s hard to imagine life without this versatile tool. Yet many business… Read More »Leveraging the Power of Google Business Page
One-page websites are hot. I’m seeing them everywhere, and I’m working on one now with a client. A one-page website is a trend that’s growing for a reason—sometimes it’s just the best tool for the job. What defines a one-page website? All of your content… Read More »Update Your Online Presence With a One-Page Website
You may have heard that Google is eliminating third-party cookies by 2022. What does this mean for you—or your marketing? It’s important to understand that there are first- and third-party cookies. It’s only third-party cookies that are being eliminated. So what are cookies? Cookies identify online users… Read More »Will Google Really Put an End to Third-Party Cookies by 2022?
It’s been six months and counting, and an estimated 50M Republicans still believe that Trump won the 2020 election. That the January 6 rioters who stormed the capitol with the intent to hang the Vice President and kill House Speaker Nancy Pelosi were “really just… Read More »A Facebook Popup Takes on Misinformation
This was the year of virtual. Without skipping a beat, we moved our lives online. Thinking back, we have to shake our heads at how completely seamless it was. Classes, support groups, fundraisers and even conferences moved online. I’m attending an old-fashioned, in-person conference in… Read More »An In-person Event–Is This a New Trend?
Search engine optimization (SEO) keeps evolving. It’s still about showing up in search, making your website more visible to those who are looking for the solutions that you provide. But the techniques to improve your rankings have changed, and it has to do with those… Read More »SEO: Forget Keywords. Think Topics
The new American renaissance: Covid becomes the driver for growth Covid-19 has disrupted daily American life in a way few emergencies have before. But it has also shaken things up, clearing the way for an economic boom and social revival. The New York Times’ David Brooks is… Read More »Covid Creates a New American Renaissance
Blogging can be a tough commitment, but it remains an important part of a content marketing program. In a time of minimalism, I remind people that search engines need content to go to work, and good content is nonnegotiable. Blogs should be at least 300… Read More »Historical Optimization: New Life for Old Blog Posts
With an improving economy, we’re now finding ourselves with more marketing dollars to spend. Yet we’re still emerging from a covid cocoon, and sometimes it’s hard to imagine a future without Covid. The urge to gather is strong, but look for a hybrid model We’re… Read More »What’s next: Tech/marketing in 2022