Google Ranking Factors: Posting daily or at any specific frequency doesn’t help with ranking better in Google search results. But the more pages you have in the Google index, the more your content may show up in search results. The key equalizer is the quality of your content and getting that content indexed.
A “disinformation-for-profit machine” is Elizabeth Warren’s description of Facebook. Salesforce’s Marc Benioff said the social network “needs to be held accountable for propaganda on its platform.” Privacy regulators around the world don’t know whether to break Facebook up or clip its power. Politics and social media are… Read More »Politics and Social Media: Who’s Accountable?
I’ve been fascinated by TikTok, the Chinese-owned video app for which I am so not their demographic. In its relatively short life span TikTok has spurred controversy. In February, the Pentagon banned soldiers from downloading the app. And if you’re not paying attention, TikTok has become… Read More »TikTok Steps Up to Protect Users from Body-Shaming
I’ve been working with a client for nearly ten years, and we’ve taken his old website about as far as it will go. It was built in an ancient program, and we converted it to WordPress eight-plus years ago. There have been a few other… Read More »COVID Downtime: A New Website For an Old Client
Has Facebook Lost Its Way? Let’s start by giving Facebook credit for its attempt to combat disinformation. But has it done enough? The answer, increasingly, seems to be no. Facebook’s own staff, who have historically been positive about the platform’s impact, are now raising questions… Read More »Is Facebook Good For The World?
Who besides me has promised that 2021 is the year you will finally create a new website? If so, focus on a simple, stable, mobile-friendly design. Think about your navigation; grouping information so users easily can find what they’re looking for. Easy ways to add… Read More »Is This the Year You’ll Finally Update Your Website?
Marketing trends for 2020 included a dramatic surge in customer-created photos and videos—that’s content that we created and big brands (brands) shared with their audiences. Thanks to you and me, brands saved a lot of money on production costs and logistics by depending on us… Read More »Building Trust with User-Generated Content
Optimizing your website doesn’t have to be hard. With a little discipline and adherence to ongoing maintenance procedures, you can create an overarching strategy that will help increase your web traffic. Build an internal linking strategy. Creating links among related topics and pages encourages users to… Read More »Nine Easy Ways to Increase Website Traffic
There used to be a time when we talked a lot about brand. This was before we had more social media platforms than we need and thousands of hot new apps and games. But the importance of brand has never diminished. It’s fundamental to how each… Read More »Oreos: The Secret Story Behind Their New Flavors
Clubhouse is the hot new social app that’s generating buzz from those who suffer from FOMO-disease (Fear of Missing Out). This invite-only, audio-based iPhone app is like listening in on someone else’s phone call. After a year of Covid privation, Clubhouse fills a need by creating… Read More »Clubhouse: The Hot, New Audio-Only App