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Creating a Persona: Give it a Name and Make it Real!

While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like.

While the buyer persona details may vary, they all include demographic information and behavior patterns. Personas are a very useful tool that help small business owners identify their customers.

SEO: Creating Insanely Good Content

Good writing is nonnegotiable. Google knows the difference and so does your prospective client. It’s hard to be a thought leader if your content is riddled with bad grammar and misspelled words. From routine social posts to video scripts or a white paper. These all reflect your commitment to […]

Creating a Persona: Give it a Name and Make it Real!

Creating a Persona and Making it Real!

A buyer persona is term that keeps popping up in articles about content marketing. A persona is a detailed description of someone who represents your target audience. While your persona is fictional, it’s based on your own research into what your existing […]

A Good Time to Be Writing Grants and Winning Awards

I work with several nonprofits, and I’ve been busy writing grants. Happily, these grants also have been winning awards. It’s not that I’m so brilliant, it’s more a matter of identifying a project and meeting the requirements for the application process. Peeling back the layers on the grant-writing […]