I’ve been working with Shawn Hacker at Mini Storage on Wheels, a moving/storage company, for several years. Shawn’s product is containers–one size, one price. His clients use his containers for moving or for temporary storage. Shawn does what PODs does—only at about 30% less and with a lot less […]
I’m working with a doctor to build her first-ever website. She’s been in practice for more than 25 years, and she’s booked solid. Yet, if you googled her, you’d come up with a name and an office address. No photo, logo or sophisticated color palette.… Read More »I’m booked. Do I really need a website?
Search engine optimization (SEO) doesn’t have to be confusing. In basic terms, search engines’ decisions about website ranking are based on information read by Google bots or spiders. These bots (robots) read your website according to set criteria. SEO incorporates the ways we plan, design and influence our websites so they more… Read More »5 Search Engine Optimization Tips For Non-Techies
Let’s face it. Only the seriously nerdy look forward to product updates, and WordPress’ 5.0 (WP) upgrade represents a substantial change to the editor, code-named Gutenberg. According to the WP marketing people, Gutenberg’s “a bold leap forward.” That’s marketing speak for a learning curve of WordPress’… Read More »Introducing Gutenberg, WordPress’ Block-Based Editor
Are you tired of your dated website but not up to creating a new one? There may be a workaround If your site was built in WordPress, in many cases we can apply a new design theme to achieve a complete transformation. I’m working on one of… Read More »A New Website—or Maybe Just a Makeover
Say hello to BERT, Google’s new algorithm change. It’s based on context, and this time, it’s something we may like. I Google everything, so I’m looking forward to this. Here’s how Google’s algorithm change is going to work Currently, Google’s algorithm treats a search string as… Read More »A Lot to Love in BERT, Google’s New Algorithm Change
I’m working with a client who has a new business that he wants to promote. It’s related to his existing business, but we decided to brand, launch and market this as a standalone entity. We also decided that a one-page website was the perfect solution for… Read More »Single-Page Website: The Right Strategy for Your Business?
Sometimes we forget how effective case studies can be Rather than just telling your audience what you do, case studies are opportunities to actually demonstrate your ability to effect change, to showcase your expertise, to document how you’ve successfully helped your clients increase revenue. An audit… Read More »Case Study: Web Referrals Increase by 50%